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Fall 2008 announces the return to the Laundry by Shelli Segal name with its Los Angeles based heritage of dressing the Contemporary girl in sexy, on-trend dresses, taking her from work to play. Whether business cocktail or dinner date, baby shower or bridal party, the label offers the perfect dress for every occasion.

Launched in 1988, the collection is a reflection of the “LA Girl” – feminine and contemporary with an energetic and free-spirited attitude, always craving the next fashion statement. Every season Laundry by Shelli Segal interprets the latest trends, adding a unique styling to create a signature look.

The storyline for Fall 2008 depicts the Laundry girl going to work in a great matte jersey dress offering the perfect drape and wrap, with a very new fuller sleeve emphasis. Tweed influences are also the rage, and our girl will choose hers belted, with a matte jersey top to carry her through the season. For evening, the drama has returned. Laundry by Shelli Segal’s forte is evident in draped and rouched jersey gowns that show off her figure from all angles, along with classic ombre silk and charmeuse strapless styles. Touches of signature beading, diamante, and chunky jewels add sparkle.

Laundry by Shelli Segal is featured regularly in national publications including: InStyle, Lucky, Glamour, Elle, Teen Vogue, Us Weekly and InTouch. Sought after by fashionistas and Hollywood A-listers alike, Laundry by Shelli Segal attracts celebrities and screen sirens including: Mischa Barton, Blake Lively, Hayden Panettiere, Eva Longoria, Jennifer Aniston, Courtney Cox Arquette, and Carrie Underwood.

Laundry by Shelli Segal is world-known and is available internationally. Our collection is found in London, Germany, Greece, Singapore, Philippines, South Korea, Saudi Arabia, Canada, and other countries around the world. In the U.S., Laundry by Shelli Segal is available at Bloomingdale’s, Lord and Taylor, Saks Fifth Avenue, Neiman Marcus, and top specialty boutiques.

PRESS / MARKETING INQUIRIES:
323.767.1810

INTERNATIONAL INQUIRIES:
323.767.1878

LICENSING INQUIRIES:
212.536.5718