August 2008 - The big news about Fall 2008 starts with our return to the Laundry by Shelli Segal name with its associated Los Angeles based heritage of dressing the Contemporary Customer in sexy, trend-right dresses, infused with our Laundry by Shelli Segal traditions. Our collection carries her from work to every social occasion: cocktail to dinner date, baby showers to bridal and black tie. As we look forward and draw from our heritage, the story line for Fall 2008 depicts our girl going to work in great matte jersey dresses with the perfect drape and wrap, plus the new fuller sleeve emphasis–both 3/4 and with the perfect cap offering just the right coverage. Her trusty Ponte fabric (a Laundry by Shelli Segal favorite) is styled a touch closer to the body in Fall’s important sheath, now belted and color-blocked to give emphasis in just the right places. 3/4 sleeves and sleeveless styles make these designs perfect for wear-now warm weather and appropriate for the office. Tweed and Chanel–like influences are all the rage for Fall, and our girl will choose hers belted, and with a matte jersey top to carry her from August all through fall and winter. Two important styles feature silk charmeuse blouse-like tops with slim woven skirts and nicely detailed gold trimmed leather belts...very sleek and pulled together in one easy piece. And when the work day is done, and the parties begin, she will find her favorite stretch satin sheaths–both with lace-trimmed bra cups and with new beaded straps, all in the colors of the season. And true to classic Laundry by Shelli Segal style, our new cocktail offering includes chiffon and charmeuse tiny pleated dresses with cummerbunds and full skirts. Silver lamé hugs the body in classic jerseys, and a gold foil is added to a new knee length version of a bestselling gown. Also, Fall’s extensive offering of the Little Black Dress will keep up with her busy schedule all season. For evening, the drama has returned. Laundry by Shelli Segal’s forté shines in draped and rouched jersey gowns that show off our girl’s figure from all angles. Touches of beading, diamante, and chunky jewels add sparkle. Fresh messages for Fall’s social whirl include a rich metallic brocade sheath, scooped perfectly at the neck and belted with a sweet brooch at the waist, stretch charmeuse sheath, deeply V’d at the neckline with cleverly angled wide pleats that define the body, and the perfect jeweled evening sweater to toss on with any dress. The “Bumble Bee,” a short strapless satin matte-shine style, is Fall’s #1 cocktail dress (and it is a direct interpretation of Vintage Laundry by Shelli Segal style). Silk gowns for Fall are ombre’d, patterned like feathers and then beaded, and our girl’s must-have charmeuse strapless gown returns in Fall’s colors. Fall 2008 leads the march as we regain Laundry by Shelli Segal’s strength, heritage, and position as the go-to source for the Contemporary girl.